Greenpeace is targeting Cloud solutions providers to develop Green IT data centers. Many Australian businesses are s doing quite a bit in the Green IT space and new practices are coming, but recent news of activist organisations targeting companies with cloud solutions, adds a new source or pressure to change the way we do things.
Before now, cost savings, government reporting requirements and increasingly Customer demand (even within contracts) were driving the need for reform. Add to that now, the potential effect on reputation, if an activist organisation targets you !
There is no better time than the present for business to “Go Green” having the added benefits of allowing us to promote their products ahead of competitors, start selling services and solutions that help other organisations reduce their impact and actual cost savings to delivering their products services.
Staff and participants in involved in promoting these changes will also benefit from the development of new skills in an area of growing demand.